AD / INSIGHT[back]
is the most complete advertising pre-test model in the market. By
applying the Ad-Insight system, a complete and accurate diagnostic for
an advertising spot or printed ad is obtained.
Main competitive advantages:
1. Measures ad performance in a precise and complete manner.
Does it sell what intends to?
Does the brand stand out?(sub-brand, variant).
Does it communicate a relevant message?
It measures communication approach and style:
Emotional? Attention drawing? Humorous? Informative?
2. TV realism:
Simulates a TV audience
/ Replicates the daily TV viewing experience.
3. Normative data bank:
It allows comparing the results of a TV commercial with other commercials of the same category (and even sub-category).
Animatics / Finished
Adults / Children
4. PC application platforms
Minimiz es human error.
Speed in all stages of the process.
5. Internationally validated methodology.
15 years of experience in Mexico.
6. Speedy survey and delivery of results.
Delivery of results in 2 weeks after approval.
Main measures flash, next day after fieldwork is finished.
A quali-quant system designed to investigate consumer reactions to
early creative. It identifies strengths and weaknesses of strategy,
message and execution via extensive probing and verbatim responses. It
is ideal for studying early creative approaches, thereby allowing for
refinement prior to committing to expensive animatic or pre-finished
This children's copy test provides far more accurate data than previous
methods do. While most standardized children's copy tests are
modifications of adult instruments, KID*COM is designed, written and
oriented for children. There are pictures and other visual aids to hold
kids' shorter attention spans, and child-friendly wording they can
understand without getting frustrated. The interviews are fun, and
truer responses to advertising are elicited from the children. In
addition to evaluative measures, KID*COM looks at the image created for
the brand by the advertising, and identifies strengths and weaknesses
of the ad.
Magazine advertising efficiency is easily evaluated and diagnosed with
PRINT*CHEK. This comprehensive research system provides insights on how
consumers of all age groups perceive, process and experience print
advertising. Administered in a mall setting, PRINT*CHEK eliminates the
limitations and weaknesses of traditional print testing systems by
utilizing a proprietary magazine for full control in a realistic
exposure format. A magazine is created specifically for the demographic
group being targeted, with age-appropriate visuals, wording and subject
AD*TRAK utilizes personal interviews and extensive diagnostics to
measure the awareness levels of current campaigns, and identify the
impact of individual campaign elements. AD*TRAK also offers early
indications of wear-out, providing highly accurate data that becomes a
compass for future creative development.